Photograph of Mui Wo

Free - I want
Element: white bicycle frame
Vast Scene: sand and beach
Secondary Scene: Foggy mountains

Drawback:
rubbish on sand
Light from house
flats
unflat sand (not peace)

Uncommon common

Water is no taste. It has very low flexibility to sell and develop position.
Water is classified into pure water, mineral water, distilled water, natural water, space water, active water, oxygen-rich water and deionized water. However, it still cannot distinguish from brand to brand. And there are so many kinds of water that customer is confused.

Technology, therefore, becomes an important strategy to develop strong position in water market.
Under very strict supervision, many brands, such as Watsons Water, aims at producing 100% pure water.

Image is another point. Every brand must have its own personality. Otherwise it is very difficult for customers to distinguish who you are in the water market. Through many media, switching from hardware to software, to package and promote its own brand and defeat other brands in the same market.

Packaging is another point. Watsons new packaging with active green, suggests a professional and pure image. It also releases vital and vigor. Curve bottle shape instead of bucket bottle shape increases comfort of holding the bottle.

Minor change makes great improvement.
It depends on how well you understand the products and consumer needs.
That is strategy.

Tai Po Waterfront Park

Free - I want
Element:
Green Grass
Tree trunk
Lying as human

Drawback:
Too many noise behind
Black bicycle

Bodibra Logo Opening

Logo Design by Alvin
I design the Logo opening
1. Light color balloons flying diagonally to give a light and girlish feeling since bra is girl fashion.
2. The heart then show up asa a balloon rises.
3. Ribbon like movement draws another balloon.
4. At last, it shows bodibra.
5. Our single message: Make the best of you.

Printing Specification

Learning Objective

Printing Process

Professional Jargon

Printing effects

Printing possibilities and limitation

color marking (4C printing)

Writing Printing Specification >> Ask for question X= Invoice

Paper binding

Printing >> Designer >> Client

We in between to earn money

First, we find quote, 3 competitive quotes and we find the cheapest quote

You ask client to get quote, you tell printer quotes

Color Specification

4C=CMYK (Process colors, having guide book)

spot color (Pantone)專色 佢地自己撈一隻色

One side (1C to 7C) 

One side 4C and 1Pantone called 5C

One side 4C and 3 Pantone called 7C

Two side 4C called 4C+4C

Two side one side 4C one side Pantone called 4C+1Pantone

some colors on monitor cannot print

凸版印刷 Relief 

凹版印刷      Planographic Printing

@@平版印刷 Offset (Zinc-printing)   Intaglio Printing　屙色印刷

@@孔版印刷 Silkscreen       Porous Printing

Sequence of printing by industry

Pantone > K > C > M > Y > Pantone

film > zinc plate (Ink) > rubber plate > Paper

Pre-press (Pre-Print)

-tradition (AMscreen)

Artwork > Color separation (CMYK film / Pantone film) > 打稿＞拼版＞blueprint> 哂版 >OK print

-digital production 

Finish artwork > Check > report > client

Post Printing Effect

1.Ink and Paper

A) 5 kinds of 4C color for different paper

B) Oil coating: Vanishing (Matt/Glossy)

C) Hi-Fi/Hexachrome/Pantone + Hi-Fi/Hexachrome/Pantone + 4C

D) Recycle and Environmental Friendly

-soya ink

-Paper: recycle & FSC

E) Scent Oil

2. Silkscreen

A) Pantone color

B) Spot-UV

C) Matt / Sand UV

3. PPCoating

A) Matt/Glossy

B)laminate - mount膠

4. Embossing

A) 1 layer

B) Multi-layer

5. Hot-Stamping

A) Basic

B) Reflection

C) Hot-Stamping + Emboss (Relivo)

瓦紙上有ＵＶ(ling面)

6. Die-Cut & Laser Cut

7.Binding

A) Saddle Stitch Binding 

B) Sewing - - - - -

C) Perfect Binding

D) Wire-O Binding

 

Printing Specification

1. Color

2. Paper

-Matt/Glossy art paper

-weight

-size

-paper color

- paper brand

-coated paper/ uncoated paper (256C / 256U

3.Post printing effect

How to do profolio?

My Portfolio (understand what you do in a very short period of time)

3 items to submit
commercial built in cultural element

1. a portfolio (Using my name)
6 projects
like publication
content page

2. two comprehensive process books
self research
analysis
idea generation process
brainstorming

3. Visual Diary & Sketch book

Portfolio Making
A3 size
Purpose:
show 6 projects
(book design, visual sense) < important
clear design

Step (1)
Content
-Introduce myself, my strength
-6 projects case history

Rebranding of 白飯魚﹣運動鞋
4A competition

-MaganeXt - from magazine paper to household paper

Step (2)
Independent study
His mum bring him to cloth place. Then he arouses interest on cloth.
(Mind map presented very graphically)

Step (3)
Caption
Brainstorming of cloth street
Why do this topic?
don't put survey, but finding conclusion & analysis.

Step (4)
Purpose Design Brief (one page full)
cultural perspective
Aim (Example): to revitalize cloth street in Sham Shui Po for cultural tourism
Objective
Target groups)) character, hobbies
Current Target Perception)) (之前點睇）>> From interview
Desired Target Perception))（我想點睇）
Proposition)) Core message - Children are more happy if family free of favortism
Support)) 偏心 - leads depression, inferiority, anger, incompetence
Design direction))
Tone & manner))
Potential client ))
Potential Sponsor ))
Anticipated design output )) (Deliverable)

Idea Generation

絕招：Key your product /ad/ anything in real situation

Step(5)
Process
He is doing Cloth Street sceduling
Week 1: Final Project briefing, project proposal confirmation
Week 2: Findings and analysis
Week 3: Finalize design brief
Week 4: In-depth observation (exploration)
Week 5: Visual analysis
Week 6: Graphic Exploration
Week 7: Interim Presentation (Reflective Review)
Week 8: Interim Review
Week 9: Process of making product
Week 10: Layout/ Book Making Process
Week 14: Final Presentation
Week 15: Cloth Museum / Self Evaluation

Step (6)
Record tutor comment in every week

Item 2: Process Book
Reflect Weekly Process - reflective review continuously
Design Concept

AIDA

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:

* A - Attention (Awareness): attract the attention of the customer.
* I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1].
* D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
* A - Action: lead customers towards taking action and/or purchasing.

Nowadays some have added another letter to form AIDA(S):

* S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.

Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is a acronym that is necessary to learn in marketing.