经常检讨自己的老师是不自信的老师

First day of being a tutor!!!

Drawback:

Can't help out to finish all homework, more than a half of the class

Can't speak loud

Can't stand out an image to frighten the class

8 students : 2 girls 6 boys

Homework type: correction, copy, reading, workbook

After school type

Parent - in front of the gate

School Bus - bring them to the playground

In order to increase the effectiveness of doing homework, here is a plan to change the way of them to do the homework

- Take out handbook  and all homework

- Arrange the homework sequence

- Tell them to follow one by one, follow the sequence

The sequence, of the homework type, should be 

1. correction

2. workbook

3. copying

4. reading

'------eating------'-----------------------------------------------'

3.30                 3.45                                                                 5.00

So the time is only 75 minutes. Reducing the time for taking out homework, arranging sequence and keeping discipline of the class, the real time for them to finish all the homework is 60 minutes, conservatively.

Black and white is serious.
Black and white is hi-technological.
Black and white is high contrast.
Black and white is clear.
Black and white is simple.
Black and white is not just black and white.

This is the Ad from magazine, it talks about the definition of tough of a bike. You can see that the grids on the background, actually it symbolize hi-tech. And also the labels of the bike. It makes the overall layout professional.

Not key , but real

This is very innovative to have different channels of advertising.
But in these cases, advertisers use the properties of the real situation and
develop with their concept. It is very effective and impressive in viewer's mind.

Fatal concept - Final Project

It is WRONG to think that
The selling points between brand and brand are the same, then I IGNORE the selling points and develop an outer value to the brand for customers distinguish and make the brand outstands from others.
Because even the selling points are the same as other brand, they still have minor difference, discover the minor difference and say it out DIFFERENTLY.






Creative Brief

Background
Giant Bike is forerunner of bicycle technology innovation. And the market competition of professional road bike is very high in terms of price, performance, functionality and adoptability. Giant 2009 is the breakthrough of technology and this shows the leadership of Giant in bike market besides many brands always mention stiff and light.

Design Concept
Since many brands of bike always emphasize on stiffness and lightness of the bike. It is very necessary to distinguish among brands. Therefore, I want to use an intimacy manner to deliver the product image. It is to build up a personality for Giant. A manner to understand the needs of professional road bikers. Giant also have the same direction of their wish on their bike career.

Objective
To tell bike professions, Giant, as the forerunner of bicycle, has the technology advanced over other brands.
To arouse awareness bike professions TCR Advanced SL is the lightest bike with stiff
To trigger intimacy relationship between Giant and bikers by telling the same target towards bike

Target Audience

Road Bike Professions
They will not care about aesthetic of bicycle design. They have very high demand for bike performance. Road Bike Prfessions is care about the stiffness for sprinting during the end of the race.

Tone and manner
Intimacy and scientific prove

Single message
Leading with technology

Photograph of Mui Wo

Free - I want
Element: white bicycle frame
Vast Scene: sand and beach
Secondary Scene: Foggy mountains

Drawback:
rubbish on sand
Light from house
flats
unflat sand (not peace)