Semiotics
Study of signs and symbols
how meaning is constructed and understood
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It is classified into three branches:
Semantics - SIGNS <- relation -> THINGS
Syntactics - SIGN <- relation in formal structure -> SIGN
ie. Rule for constructing sentences into natural languages
Pragmatics - Relation of signs to their impacts on those who use them
How the arrangement of words and phrases can alter the meaning of a sentence
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Here is a riddle. Answer will upload in the comment. Have fun!在一宗車禍當中，傷者是一個父親和他的兒子。父親只得輕傷，所以回你家中休息。兒子卻較為嚴重，
需要到醫院做手術。但醫生來了卻說：『這是我的兒子，我怎能替他做手術呢？』為什麼？
需要到醫院做手術。但醫生來了卻說：『這是我的兒子，我怎能替他做手術呢？』為什麼？
Ans. 這醫生是兒子的母親。
回覆刪除Can you get that?
回覆刪除The doctor is a woman but not his father (man).
If you always think that the doctor is a man, then you are being in the inertia thinking. People usually stereotyped that doctor is man, nurse must be woman. They are being trapped into the blind spot. And this is also called semiotics. A particular thing, in general view, associates to a particular meaning.
I will discuss more on what is stereotype in my later post.