When can I feel so?
2009年12月29日 星期二
2009年12月28日 星期一
2009年12月1日 星期二
2009年11月23日 星期一
2009年11月5日 星期四
a lee ga door vivi
今日我好開心，但有少少對自己失望。
今日同平時一樣，都係教班小朋友。
不過有一個（同學Ｄ），他一如以往，完全不明白自己在做什麼。
中文完全唔識讀，唔識解，除左把所有詞語給他譯一次，讀一次，別無他法。
至於另一位男同學（同學Ｃ），他不笨，但很頑皮，每當我不在他身邊的時候，
他就會去騷擾其他同學，或周圍搞，我顧得同學Ｄ，顧不了同學Ｃ，弄得我一頭煙，
今天，ＶＩＶＩ老師終於出馬，她要同學Ｃ留在課室把所有功課做完才能放學。
而我就帶其他同學下操場和過馬路，途中，我把點名簿給了其他老師，但我沒有
和老師交代同學Ｃ的情況，以致後來有廣播要找回同學Ｃ。
我和ＶＩＶＩ老師帶同學Ｃ到了正門，家長老師們都好焦急。
內疚，因為我沒有交帶而令家長老師們擔心了
我也沒有在他們面前承認自己的過失！
我要多謝ＶＩＶＩ老師！
我要好好向ＶＩＶＩ老師學習！
而且ＶＩＶＩ老師對付同學Ｃ的方法很好，我會用他的方法去管教一下同學Ｃ，Ｄ的!
2009年10月18日 星期日
今天用了４００元學會了怎樣揀衫！
男Sales：「你出到去唔好話比人知你讀設計呀！」
點解咁著？因為我以為今日唔會出好耐街，求求奇奇就算。
點知就係因為咁，我就比一間服裝店既Sales「看上」了。。。
Sales：「喂！入黎睇下！我地d衫好靚架！」
e位sales係一個女士，佢就向我遞左一件衫，
說：「e件衫d圖案好靚，係我地design架！」
我一睇，都幾靚，但只不過是一件衫上面印左一d圖案姐，無咩特別！
之後有一位男sales走了過來，
說：「食多d野啦你！你同我以前一樣！不過你睇下我Ｅ家幾大隻！」
我一睇，又真係wor，好羨慕。
男sales繼續說：「我睇你真係唔係好識著衫，你咁瘦，就唔應該著成咁啦！你睇下你個袖口好闊呀，仲有你件衫好長呀，顯得你仲瘦，同埋領口『朗朗』下，真係好唔掂呀！你都21歲啦，要識女仔啦，著成咁點得架！e件（岩岩sales姐姐幫我揀果件）其實袖口比較窄，顯得你個手臂無咁瘦，仲有係收肩，防止件衫『朗朗』下，最後係修腰，貼身！」
我心想：「其實我都知自己衣著唔多掂，所以先黎買衫，改變自己，不過佢係sales，把口應該係哂油，我要小心，唔可以咁易比佢打擊到同tum到！」
女sales：「係啦，你21歲你讀緊大學？」
我：「唔係，我Ｅ家無讀書」
女sales：「出黎做野？」
我：「係，做補習」
女sales：「咁你以前讀咩架」
我：「副學士」
女sales：「好犀利wor（唔係掛＝。＝），讀咩科？」
我：「設計」
男sales：「下，唔係掛，你讀設計著成咁？！你出到去唔好話比人知你讀設計呀」
是很深刻的一句說話！
男sales：「你著緊Ｅ條褲係90年代架啦wor，同埋你咁瘦唔應該咁著！」
男sales即刻拿左一條27腰既牛仔褲比我睇，
說：「你瘦人應該著e d有「內車」既，因為你後面無咩肉，著左會顯得後面大d，但唔可以窄腳，會唔好睇，仲有要夠長，唔好著吊腳褲＜（這我沒有呀，冤枉！）呀！」
我心想（又是心想）：「嘩，原來我有咁xx多問題架，睇真d，佢又講得幾岩，我想試下佢揀比我既褲。就可以証明佢講既野係唔係堅！」
我：「我想試下」
男sales：「我地個試衣室爛左，試唔到啦！」
我又心想：「嘩，大佬，唔係咁大整蠱啊！！！？？？岩岩你講既野係好岩，不過無得試我又唔知岩唔岩，點好？！」
男sales：「唔岩你可以拿回來換的。」
我想：「係Ｅ度如果唔岩係唔係真係會換比你我唔知，不過見男sales既說話真係完全無講錯，仲有佢既眼神好似真係想改造我，而我自己也是希望這樣，再加上那句說話的威力在我心中不斷回響，結果...」
我用４００蚊買左一件「普通」衫和一條牛仔褲。
我真係好想即刻試，之後同我個friend走左去銅鑼灣uniqlo個更衣室度試，一試之下，「普通」衫跟本唔係一件普通衫，不但合身，而且我的身形沒比之前的那麼瘦，太神奇了！而褲，也是很合適，沒有鬆下來，hip位修得很好，不會顯得沒有肉，原來他沒有騙我！
４００元一衫一褲，好抵，因為我還買了很多衣著品味，衣著技巧，一句深刻的說話，同埋常常欠缺的信心！滿載而歸，我真係好開心！
2009年10月11日 星期日
Different personality
slow, naughty, quiet, noisy
How to deal with
slow - faster, faster
naughty, noisy - image, furious, threat
quiet - autism
自閉症學生的老師，在教學上的建議：
一、 首先以”歡迎”的環境，來接受自閉症學生。
二、 使用自閉症學生較易接受的功能性溝通、表達的環境。如:結構化教學。
三、 提供自閉症學生明確的課程表，並建議可使用定時器來事先提醒(預告)
自閉症學生，給學生有充足的時間作轉移情境的準備。
四、 理解並體諒自閉症學生的一些怪異舉止及言語，是屬於溝通表達的一種形式。
並藉此環境及情境，慢慢修正並消弱其不適當的溝通行為。使其行為正向化。
五、 多使用自閉症學生所專長的視覺線索，來建構周遭的學習環境。
六、 提供教師助理及小幫手(熟悉自閉症學生的狀況)來協助學生的學習、互動，
指導較適宜的行為舉止。
七、 鼓勵以”同儕模仿”作為學習方式之一。如:全班一起執行一項工作。
八、 盡可能給予機會開發並鼓勵自閉症學生的優勢能力及興趣培養。
九、 對自閉症學生的作業、教學，採’彈性’的策略及功能性的目標擬定。
十、 對自閉症學生採取正向的引導策略，並統一相關療育人員為這個學生擬定的
目標及指導方式，以提高自閉症學生的學習動機及配合度為佳。
(這點我個人覺得非常重要!)
十一、對自閉症學生的異常行為，採取消弱策略，
以導向自閉症學生獨立的行為表現。
十二、在上課及日常生活中，時時留意並重視自閉症學生的感覺需求。
十三、在自閉症學生需要幫助時，適時的給予必要的協助，
相信他們的表現定會比預期還要更好。
十四、給予自閉症學生較多的時間及空間回應問題及要求。
(多數的自閉症學生需有較多的時間去理解消化問題)
十五、提供一個較不吵雜分心的學習環境。
十六、如果可以的話，學習環境盡量採用自然光線為主。
(研究顯示某些人工光線可能會引發自閉症學生，有苦難言的不適應)。
十七、考量並包容自閉症學生的體能狀況及對某些環境刺激不適應所產生的
怪異行為。
十八、不要對自閉症學生有太多的要求，特別是他們有異常的情緒時
(太興奮或生氣、哭泣時)。
十九、對待自閉症學生一視同仁的尊重，其他的學生也會因老師態度而仿效的。
二十、鼓勵自閉症學生在學校生活上，有更多的參與感及社交活動。
越佳的社會、環境適應對自閉症學生的學習有相對的加分作用。
Method: praise and reward, can't award too often.
2009年10月2日 星期五
First day of being a tutor!!!
Drawback:
Can't help out to finish all homework, more than a half of the class
Can't speak loud
Can't stand out an image to frighten the class
8 students : 2 girls 6 boys
Homework type: correction, copy, reading, workbook
After school type
Parent - in front of the gate
School Bus - bring them to the playground
In order to increase the effectiveness of doing homework, here is a plan to change the way of them to do the homework
- Take out handbook and all homework
- Arrange the homework sequence
- Tell them to follow one by one, follow the sequence
The sequence, of the homework type, should be
1. correction
2. workbook
3. copying
4. reading
'------eating------'-----------------------------------------------'
3.30 3.45 5.00
So the time is only 75 minutes. Reducing the time for taking out homework, arranging sequence and keeping discipline of the class, the real time for them to finish all the homework is 60 minutes, conservatively.
2009年4月14日 星期二
2009年4月10日 星期五
Not key , but real
This is very innovative to have different channels of advertising.
But in these cases, advertisers use the properties of the real situation and
develop with their concept. It is very effective and impressive in viewer's mind.
2009年4月5日 星期日
Fatal concept - Final Project
It is WRONG to think that
The selling points between brand and brand are the same, then I IGNORE the selling points and develop an outer value to the brand for customers distinguish and make the brand outstands from others.
Because even the selling points are the same as other brand, they still have minor difference, discover the minor difference and say it out DIFFERENTLY.
Creative Brief
Background
Giant Bike is forerunner of bicycle technology innovation. And the market competition of professional road bike is very high in terms of price, performance, functionality and adoptability. Giant 2009 is the breakthrough of technology and this shows the leadership of Giant in bike market besides many brands always mention stiff and light.
Design Concept
Since many brands of bike always emphasize on stiffness and lightness of the bike. It is very necessary to distinguish among brands. Therefore, I want to use an intimacy manner to deliver the product image. It is to build up a personality for Giant. A manner to understand the needs of professional road bikers. Giant also have the same direction of their wish on their bike career.
Objective
To tell bike professions, Giant, as the forerunner of bicycle, has the technology advanced over other brands.
To arouse awareness bike professions TCR Advanced SL is the lightest bike with stiff
To trigger intimacy relationship between Giant and bikers by telling the same target towards bike
Target Audience
Road Bike Professions
They will not care about aesthetic of bicycle design. They have very high demand for bike performance. Road Bike Prfessions is care about the stiffness for sprinting during the end of the race.
Tone and manner
Intimacy and scientific prove
Single message
Leading with technology
The selling points between brand and brand are the same, then I IGNORE the selling points and develop an outer value to the brand for customers distinguish and make the brand outstands from others.
Because even the selling points are the same as other brand, they still have minor difference, discover the minor difference and say it out DIFFERENTLY.
Creative Brief
Background
Giant Bike is forerunner of bicycle technology innovation. And the market competition of professional road bike is very high in terms of price, performance, functionality and adoptability. Giant 2009 is the breakthrough of technology and this shows the leadership of Giant in bike market besides many brands always mention stiff and light.
Design Concept
Since many brands of bike always emphasize on stiffness and lightness of the bike. It is very necessary to distinguish among brands. Therefore, I want to use an intimacy manner to deliver the product image. It is to build up a personality for Giant. A manner to understand the needs of professional road bikers. Giant also have the same direction of their wish on their bike career.
Objective
To tell bike professions, Giant, as the forerunner of bicycle, has the technology advanced over other brands.
To arouse awareness bike professions TCR Advanced SL is the lightest bike with stiff
To trigger intimacy relationship between Giant and bikers by telling the same target towards bike
Target Audience
Road Bike Professions
They will not care about aesthetic of bicycle design. They have very high demand for bike performance. Road Bike Prfessions is care about the stiffness for sprinting during the end of the race.
Tone and manner
Intimacy and scientific prove
Single message
Leading with technology
2009年3月22日 星期日
Photograph of Mui Wo
Free - I want
Element: white bicycle frame
Vast Scene: sand and beach
Secondary Scene: Foggy mountains
Drawback:
rubbish on sand
Light from house
flats
unflat sand (not peace)
2009年3月19日 星期四
Uncommon common
Water is no taste. It has very low flexibility to sell and develop position.
Water is classified into pure water, mineral water, distilled water, natural water, space water, active water, oxygen-rich water and deionized water. However, it still cannot distinguish from brand to brand. And there are so many kinds of water that customer is confused.
Technology, therefore, becomes an important strategy to develop strong position in water market.
Under very strict supervision, many brands, such as Watsons Water, aims at producing 100% pure water.
Image is another point. Every brand must have its own personality. Otherwise it is very difficult for customers to distinguish who you are in the water market. Through many media, switching from hardware to software, to package and promote its own brand and defeat other brands in the same market.
Packaging is another point. Watsons new packaging with active green, suggests a professional and pure image. It also releases vital and vigor. Curve bottle shape instead of bucket bottle shape increases comfort of holding the bottle.
Minor change makes great improvement.
It depends on how well you understand the products and consumer needs.
That is strategy.
2009年3月15日 星期日
2009年3月14日 星期六
Tai Po Waterfront Park
Free - I want
Element:
Green Grass
Tree trunk
Lying as human
Drawback:
Too many noise behind
Black bicycle
2009年3月11日 星期三
Bodibra Logo Opening
Logo Design by Alvin
I design the Logo opening
1. Light color balloons flying diagonally to give a light and girlish feeling since bra is girl fashion.
2. The heart then show up asa a balloon rises.
3. Ribbon like movement draws another balloon.
4. At last, it shows bodibra.
5. Our single message: Make the best of you.
2009年3月10日 星期二
Printing Specification
Learning Objective
Printing Process
Professional Jargon
Printing effects
Printing possibilities and limitation
color marking (4C printing)
Writing Printing Specification >> Ask for question X= Invoice
Paper binding
Printing >> Designer >> Client
We in between to earn money
First, we find quote, 3 competitive quotes and we find the cheapest quote
You ask client to get quote, you tell printer quotes
Color Specification
4C=CMYK (Process colors, having guide book)
spot color (Pantone)專色 佢地自己撈一隻色
One side (1C to 7C)
One side 4C and 1Pantone called 5C
One side 4C and 3 Pantone called 7C
Two side 4C called 4C+4C
Two side one side 4C one side Pantone called 4C+1Pantone
some colors on monitor cannot print
凸版印刷 Relief
凹版印刷 Planographic Printing
@@平版印刷 Offset (Zinc-printing) Intaglio Printing 屙色印刷
@@孔版印刷 Silkscreen Porous Printing
Sequence of printing by industry
Pantone > K > C > M > Y > Pantone
film > zinc plate (Ink) > rubber plate > Paper
Pre-press (Pre-Print)
-tradition (AMscreen)
Artwork > Color separation (CMYK film / Pantone film) > 打稿＞拼版＞blueprint> 哂版 >OK print
-digital production
Finish artwork > Check > report > client
Post Printing Effect
1.Ink and Paper
A) 5 kinds of 4C color for different paper
B) Oil coating: Vanishing (Matt/Glossy)
C) Hi-Fi/Hexachrome/Pantone + Hi-Fi/Hexachrome/Pantone + 4C
D) Recycle and Environmental Friendly
-soya ink
-Paper: recycle & FSC
E) Scent Oil
2. Silkscreen
A) Pantone color
B) Spot-UV
C) Matt / Sand UV
3. PPCoating
A) Matt/Glossy
B)laminate - mount膠
4. Embossing
A) 1 layer
B) Multi-layer
5. Hot-Stamping
A) Basic
B) Reflection
C) Hot-Stamping + Emboss (Relivo)
瓦紙上有ＵＶ(ling面)
6. Die-Cut & Laser Cut
7.Binding
A) Saddle Stitch Binding
B) Sewing - - - - -
C) Perfect Binding
D) Wire-O Binding
Printing Specification
1. Color
2. Paper
-Matt/Glossy art paper
-weight
-size
-paper color
- paper brand
-coated paper/ uncoated paper (256C / 256U
3.Post printing effect
2009年3月5日 星期四
How to do profolio?
My Portfolio (understand what you do in a very short period of time)
3 items to submit
commercial built in cultural element
1. a portfolio (Using my name)
6 projects
like publication
content page
2. two comprehensive process books
self research
analysis
idea generation process
brainstorming
3. Visual Diary & Sketch book
Portfolio Making
A3 size
Purpose:
show 6 projects
(book design, visual sense) < important
clear design
Step (1)
Content
-Introduce myself, my strength
-6 projects case history
Rebranding of 白飯魚﹣運動鞋
4A competition
-MaganeXt - from magazine paper to household paper
Step (2)
Independent study
His mum bring him to cloth place. Then he arouses interest on cloth.
(Mind map presented very graphically)
Step (3)
Caption
Brainstorming of cloth street
Why do this topic?
don't put survey, but finding conclusion & analysis.
Step (4)
Purpose Design Brief (one page full)
cultural perspective
Aim (Example): to revitalize cloth street in Sham Shui Po for cultural tourism
Objective
Target groups)) character, hobbies
Current Target Perception)) (之前點睇）>> From interview
Desired Target Perception))（我想點睇）
Proposition)) Core message - Children are more happy if family free of favortism
Support)) 偏心 - leads depression, inferiority, anger, incompetence
Design direction))
Tone & manner))
Potential client ))
Potential Sponsor ))
Anticipated design output )) (Deliverable)
Idea Generation
絕招：Key your product /ad/ anything in real situation
Step(5)
Process
He is doing Cloth Street sceduling
Week 1: Final Project briefing, project proposal confirmation
Week 2: Findings and analysis
Week 3: Finalize design brief
Week 4: In-depth observation (exploration)
Week 5: Visual analysis
Week 6: Graphic Exploration
Week 7: Interim Presentation (Reflective Review)
Week 8: Interim Review
Week 9: Process of making product
Week 10: Layout/ Book Making Process
Week 14: Final Presentation
Week 15: Cloth Museum / Self Evaluation
Step (6)
Record tutor comment in every week
Item 2: Process Book
Reflect Weekly Process - reflective review continuously
Design Concept
3 items to submit
commercial built in cultural element
1. a portfolio (Using my name)
6 projects
like publication
content page
2. two comprehensive process books
self research
analysis
idea generation process
brainstorming
3. Visual Diary & Sketch book
Portfolio Making
A3 size
Purpose:
show 6 projects
(book design, visual sense) < important
clear design
Step (1)
Content
-Introduce myself, my strength
-6 projects case history
Rebranding of 白飯魚﹣運動鞋
4A competition
-MaganeXt - from magazine paper to household paper
Step (2)
Independent study
His mum bring him to cloth place. Then he arouses interest on cloth.
(Mind map presented very graphically)
Step (3)
Caption
Brainstorming of cloth street
Why do this topic?
don't put survey, but finding conclusion & analysis.
Step (4)
Purpose Design Brief (one page full)
cultural perspective
Aim (Example): to revitalize cloth street in Sham Shui Po for cultural tourism
Objective
Target groups)) character, hobbies
Current Target Perception)) (之前點睇）>> From interview
Desired Target Perception))（我想點睇）
Proposition)) Core message - Children are more happy if family free of favortism
Support)) 偏心 - leads depression, inferiority, anger, incompetence
Design direction))
Tone & manner))
Potential client ))
Potential Sponsor ))
Anticipated design output )) (Deliverable)
Idea Generation
絕招：Key your product /ad/ anything in real situation
Step(5)
Process
He is doing Cloth Street sceduling
Week 1: Final Project briefing, project proposal confirmation
Week 2: Findings and analysis
Week 3: Finalize design brief
Week 4: In-depth observation (exploration)
Week 5: Visual analysis
Week 6: Graphic Exploration
Week 7: Interim Presentation (Reflective Review)
Week 8: Interim Review
Week 9: Process of making product
Week 10: Layout/ Book Making Process
Week 14: Final Presentation
Week 15: Cloth Museum / Self Evaluation
Step (6)
Record tutor comment in every week
Item 2: Process Book
Reflect Weekly Process - reflective review continuously
Design Concept
AIDA
AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:
* A - Attention (Awareness): attract the attention of the customer.
* I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1].
* D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
* A - Action: lead customers towards taking action and/or purchasing.
Nowadays some have added another letter to form AIDA(S):
* S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.
Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is a acronym that is necessary to learn in marketing.
* A - Attention (Awareness): attract the attention of the customer.
* I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1].
* D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
* A - Action: lead customers towards taking action and/or purchasing.
Nowadays some have added another letter to form AIDA(S):
* S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product.
Marketing today allows a diversty of products. Using a system like this, allows a general understanding of how to target a market effectively. A.I.D.A however is a acronym that is necessary to learn in marketing.
2009年2月28日 星期六
12 concepts to develop ideas
Connotation
Denotation
Pun
as..as
Whatif
Irony
Sympathy
Comparison
Exaggeration
Ambiguity
Paradox
Persuasion
PUN - 誘腰求
Comparison - Black and white (racism)
Exaggeration (incredibly small) (magnification by micro-organism)
Storyboard of Giant - Freedom
It is the story board for the Final Project - Promotion of Giant
Aims: to show that riding bicycle is free.
Scene 1: a bicycle is proceeding
Scene 2: Wheel is moving implying proceeding
Scene 3: The road tilted suddenly to imitate the visiion of biker - he falls
Scene 4: the tilted scene moving back to the normal vision
Scene 5: the man continue ride with "himself", the two black sides moving outwards and two people shown.
The black frames on both sides means boundaries and the bike is a tool to increase your horizon, your friendship and you are free from boundaries.
2009年2月27日 星期五
Synecdoche
Coke / Soda
Vehicle Tires
Bullet
Weightlifting Barbell
Penny
Money
Piano keysHowever,
From the first picture
bubble
rubber
lead
iron
copper
paper
ivory
Synecdoche is a figure of speech, it is "simultaneous understanding".
2009年2月24日 星期二
Semiotics (Self-Study)
I know that many strategies and concepts have been used in generating a beautiful, meaningful PrintAd. But if I want to master creating PrintAd in ALL categories, semiotics is the important study.
Here is a riddle. Answer will upload in the comment. Have fun!
Semiotics
Study of signs and symbols
how meaning is constructed and understood
--------------------------------------
It is classified into three branches:
Semantics - SIGNS <- relation -> THINGS
Syntactics - SIGN <- relation in formal structure -> SIGN
ie. Rule for constructing sentences into natural languages
Pragmatics - Relation of signs to their impacts on those who use them
How the arrangement of words and phrases can alter the meaning of a sentence
--------------------------------------
Here is a riddle. Answer will upload in the comment. Have fun!在一宗車禍當中，傷者是一個父親和他的兒子。父親只得輕傷，所以回你家中休息。兒子卻較為嚴重，
需要到醫院做手術。但醫生來了卻說：『這是我的兒子，我怎能替他做手術呢？』為什麼？
需要到醫院做手術。但醫生來了卻說：『這是我的兒子，我怎能替他做手術呢？』為什麼？
How to generate infinite ideas?
AIDA
Aware <>
Interest
Desire
Action
Execution style - humorous? <<>
Europe ad. - can nude
Japanese ad.- fantasy and mood
Opium's ad - nudity
1010 ad - wear skin color cloth, seems to be nude
-----------------------------------------------------------------------------------------------
10 Executional Styles for Ad
Slice-of-Life
Lifestyle
Spokesperson/Testimonial
Fantasy
Humorous
Real/Animated Product Symbols
Mood or Image
Demonstration
Musical
Scientific
12 ways to use to generate ideas
Connotation
Denotation
PUN
as...as
Whatif
Irony
Sympathy
Comparison
Exaggeration
Persuasion
(the most difficult two requires semiotic knowledge::::)
Ambiguity
Paradox
It is supposed to combine 10 executional styles and 12 ways to generate many variables and ideas.
Copy is not good.
Therefore, you have to see more reference from
masterpieces
artists' paintings
modern artist style >>> your brain
Play Play: tissue gripping beautiful choose plump apple
2009年2月16日 星期一
Research and analysis on function bra brands
For Adidas
It provides ClimaCool to conduct heat and sweat away from the body skin.
Nandinia Racer Bra can hold your breasts firm but don't flatten them as many bras do so you keep your feminine shape.
For Nike
It provides Dri-FIT technology to bring sweat away and keep body dry
Bonluxe
Functionality (for Pregnants)
During pregnant, the most significant changes are BREASTS, abdomen and hip.
If woman does not give any support to breasts during pregnant, the breasts will seriously droop after given birth.
During pregnant, BREASTS will grow bigger and bigger, bonluxe then comes to fit and give support to different size of breasts during different period of pregnancy.
Main Functions
Prevent drooping
Prevent separation
Prevent deformation
Prevent redundant fat under armpit
Fix Breast Fat
Prevent thicken back
Functionality (for slimming)
Whatever shape you are, Bonluxe helps you Slim-Plentiful
Monopoly of Silk Protein
Soft
Firm
Smooth
Good ventilation
Tension
Function of Silk Protein
Reduce fat accumulation
Reduce high blood pressure
Liven cells / improve immune system
Reduce blood sugar
Reduce fat
Enhance metabolism efficiency
Reduce period pain
Good sleeping quality
Relax rain wave, reduce melancholy
fast body recover
Improve sleeping condition, tender, good temper, concentrate, reduce muscle pain, reduce tiredness
It provides ClimaCool to conduct heat and sweat away from the body skin.
Nandinia Racer Bra can hold your breasts firm but don't flatten them as many bras do so you keep your feminine shape.
For Nike
It provides Dri-FIT technology to bring sweat away and keep body dry
Bonluxe
Functionality (for Pregnants)
During pregnant, the most significant changes are BREASTS, abdomen and hip.
If woman does not give any support to breasts during pregnant, the breasts will seriously droop after given birth.
During pregnant, BREASTS will grow bigger and bigger, bonluxe then comes to fit and give support to different size of breasts during different period of pregnancy.
Main Functions
Prevent drooping
Prevent separation
Prevent deformation
Prevent redundant fat under armpit
Fix Breast Fat
Prevent thicken back
Functionality (for slimming)
Whatever shape you are, Bonluxe helps you Slim-Plentiful
Monopoly of Silk Protein
Soft
Firm
Smooth
Good ventilation
Tension
Function of Silk Protein
Reduce fat accumulation
Reduce high blood pressure
Liven cells / improve immune system
Reduce blood sugar
Reduce fat
Enhance metabolism efficiency
Reduce period pain
Good sleeping quality
Relax rain wave, reduce melancholy
fast body recover
Improve sleeping condition, tender, good temper, concentrate, reduce muscle pain, reduce tiredness
2009年2月8日 星期日
Marketing 4P and SWOT
Does the brand work or not?
Can it work better?
How to overcome challenges by competitors?
(Brand gets older. How to renew?)
How to keep up with ever-changing customers' needs and wants?
Brand Adult - Ho to kick start?
Strategic brand analysis (Building strong brands, D. Aaker)
Self Analysis
Existing brand Image
Brand Heritage
Strengths
Capabilities
Organizational Values
Brand recall (Unaided)
-Brand recognition (aided)
-Brand promise VS Perceived benefits
-Unique proposition VS Me-too claim
-Edges over competitors
-Perceived quality (Product)
-Perceptions about brand
-Likability towards brand
-Share of mind VS Share of wallet
-If the brand is person, he is...
Competitor Analysis
- Brand Image < (Adj.)
- Brand Identity < (Logo/color/typeface)
- Strengths
- Strategies
- Vulnerabilities
Customer Analysis
- Trends
- Motivation
- Unmet needs
- Segmentation
Doing the Project
Survey Questions
What type of Tissue you know?
Put priority of them
Such as shampoo segmentation oil, dry, netural, long, short, color
ROI= Return on investment
Qoo water and Watson water from the same tap
Watson for quality high
Qoo for general
Market = Pizza
segment (target segment pic)
-demopraphics
-psychographics
Marketing 4P-
Product
Place (supply-chain management)
Price (Pricing Strategies) )Exp. expensive at the beginning, then discount, it is bench marking
Promotion (Marketing communication)
Competitive advantage (Strategy when every brand is competitive)
such as
only me has the source
self country production (geographical advantage)
consumer attitude
SWOT analysis
S = Strength = things that the company/service does well
W = Weakness = things that the company/service doesn't do well
O = Oppotunity = Conditions is the external environment that favor the strengths
T = Threats = Conditions that doesn't relate to existing strength or favor area
Not self go promote,
But looking outside the world.
Case Study - Vida Sassoon
- Brand as Product offering treatment-oriented attributes like PPT
- Uses frequency/personality stylish with a touch of humour
- Intense competition both in product development and advertising spending
- LUX|Rejoice|Pentene|Clariol|H&S|Dove
SWOT Analysis (Vida Sassoon)
S
Heritage - Professional knowledge and image from salon background
Personality stylish with a touch of sophistication
W
Low top-of-mind awareness
Less line extension
Perceive slightly expensive
O
Consumers look for add-on attributes, eg, treatment
Case Study - Samsung notebook
-mothe brand (Strength
-many use notebook than PC nowadays
-portable, stylish
SWOT Analysis (Samsung notebook)
S
Top global brand prodcer of hard drives and main computer
W
General misconception of Samsung's products
O
Small household and small flat size
Use lab for entertaining purpose
T
Intense competition
Low consumer loyalty
[Low-involvment product - consumers always change brand, such as new formula in shampoo, new 36-inches television
High-involvment - building, insurance - usually loyal to the product, not easily shift to another brand]
Strategy and Advertising Promotion
This project aims to show one more thing - Client intention
Can it work better?
How to overcome challenges by competitors?
(Brand gets older. How to renew?)
How to keep up with ever-changing customers' needs and wants?
Brand Adult - Ho to kick start?
Strategic brand analysis (Building strong brands, D. Aaker)
Self Analysis
Existing brand Image
Brand Heritage
Strengths
Capabilities
Organizational Values
Brand recall (Unaided)
-Brand recognition (aided)
-Brand promise VS Perceived benefits
-Unique proposition VS Me-too claim
-Edges over competitors
-Perceived quality (Product)
-Perceptions about brand
-Likability towards brand
-Share of mind VS Share of wallet
-If the brand is person, he is...
Competitor Analysis
- Brand Image < (Adj.)
- Brand Identity < (Logo/color/typeface)
- Strengths
- Strategies
- Vulnerabilities
Customer Analysis
- Trends
- Motivation
- Unmet needs
- Segmentation
Doing the Project
Survey Questions
What type of Tissue you know?
Put priority of them
Such as shampoo segmentation oil, dry, netural, long, short, color
ROI= Return on investment
Qoo water and Watson water from the same tap
Watson for quality high
Qoo for general
Market = Pizza
segment (target segment pic)
-demopraphics
-psychographics
Marketing 4P-
Product
Place (supply-chain management)
Price (Pricing Strategies) )Exp. expensive at the beginning, then discount, it is bench marking
Promotion (Marketing communication)
Competitive advantage (Strategy when every brand is competitive)
such as
only me has the source
self country production (geographical advantage)
consumer attitude
SWOT analysis
S = Strength = things that the company/service does well
W = Weakness = things that the company/service doesn't do well
O = Oppotunity = Conditions is the external environment that favor the strengths
T = Threats = Conditions that doesn't relate to existing strength or favor area
Not self go promote,
But looking outside the world.
Case Study - Vida Sassoon
- Brand as Product offering treatment-oriented attributes like PPT
- Uses frequency/personality stylish with a touch of humour
- Intense competition both in product development and advertising spending
- LUX|Rejoice|Pentene|Clariol|H&S|Dove
SWOT Analysis (Vida Sassoon)
S
Heritage - Professional knowledge and image from salon background
Personality stylish with a touch of sophistication
W
Low top-of-mind awareness
Less line extension
Perceive slightly expensive
O
Consumers look for add-on attributes, eg, treatment
Case Study - Samsung notebook
-mothe brand (Strength
-many use notebook than PC nowadays
-portable, stylish
SWOT Analysis (Samsung notebook)
S
Top global brand prodcer of hard drives and main computer
W
General misconception of Samsung's products
O
Small household and small flat size
Use lab for entertaining purpose
T
Intense competition
Low consumer loyalty
[Low-involvment product - consumers always change brand, such as new formula in shampoo, new 36-inches television
High-involvment - building, insurance - usually loyal to the product, not easily shift to another brand]
Strategy and Advertising Promotion
This project aims to show one more thing - Client intention
訂閱：
意見 (Atom)
